Welcome to the biggest retail month of the year

Welcome to the biggest retail month of the year

Peter Sheppard   This will be the third consecutive year in Australia where online sales drive November into position as the highest dollar and volume sales month of the year. Traditionally, December has held that honour for centuries. But now, due to the large...
PODCAST: The Undeniable Power of Retail Insight

PODCAST: The Undeniable Power of Retail Insight

There’s no denying that with the staying power of an e-commerce presence bringing a plethora of accessible analytics on consumer and global trends, retail businesses must adapt and tap into this data to survive and thrive. In this podcast with MarketScale, Retail...
Never mind the features, feel the benefits

Never mind the features, feel the benefits

Brian Walker “Your intellect may be confused, but your emotions will never lie to you.” – Roger Ebert “You will love this product it has two semiconductors!” Or, “it’s made from 80 per cent cotton!” Or, “It has a quality guarantee of 12 months!” It’s about as...