Monthly Archive for: ‘June, 2019’

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Tailoring for the mass: How H&M uses AI to make a sustainable impact

Maartje van Barneveld I hope it’s no surprise to you that fashion is a highly polluting industry. Not the second most polluting industry on the planet by the way, as is often wrongly stated. It is rather complex to analyze this industry’s exact environmental impact as it involves many industries, including energy, agriculture and petroleum. What we do know, as …

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Consumers demand hassle-free solutions

Consumers are looking to automate their life where it is possible, and it is important that stores offer consumers options to help save valuable time on the shopping journey. Tech-savvy consumers are impatient and are looking for immediacy and services that expedite the experience. The digital revolution has given rise to an on-demand economy, calling for brands and retailers to …

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How to cut through the kaleidoscopic customer journey

Social media is not about the exploitation of technology but service to community. – Simon Mainwaring Plenty has been said about change in the retail sector, and yet the narrative speaks predominately about change in a lineal sense. And indeed, the creation of channels (fuelled by the emergence of technology) and movement of products from A to B faster, cheaper, …

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