Peter Sheppard Think back to when you first fell in love. How much attention did you to your new partner? You treated them with great care and gave them all your attention and tried to please them continuously. In many cases, as the relationship matured, those efforts...
Brian Walker The collective unconscious consists of the sum of the instincts and their correlates, the archetypes. Just as everybody possesses instincts, so he also possesses a stock of archetypal images. – Carl Jung Redefine, reimagine, research, rebuild,...
“The best way to predict your future is to create it.” ― Abraham Lincoln With so many retailers now in shutdown, some may wonder why it is so important to stay connected with your customers during this time. When our doors are closed what is the point of still...
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity…” – Charles Dickens Understanding customer profiles, their drivers and...
Peter Sheppard As the unprecedented effects of the Covid-19 pandemic rapidly emerge, there are some things that we know will be relevant going forward. The following characteristics of retailers, if applied, will enhance the likelihood of getting ‘across the bridge’...
