Traditionalist

Traditionalist

Emotional key values Contentment, reason, discipline, precision Brain & Behaviour Due to the slightly increased concentration of the neurotransmitter norepinephrine and the stress hormone cortisol, the right-wing, pessimistic brain half is somewhat more active in...
Harmoniser

Harmoniser

Emotional key values Family, Security, Caring, Harmony, Modesty Brain & Behaviour In the brain of the Harmoniser, the concentration of the social and cuddly hormone oxytocin is increased. The two modules “bonding” and “caring” are therefore...
Hedonist

Hedonist

Emotional key values Curiosity | Spontaneity | Variety | Fun | Creativity Brain & Behaviour The brain of Hedonists is dominated by the happiness hormone dopamine. As a consequence, Hedonists are driven by creativity, innovations, and extraordinary experiences....
Open Minded

Open Minded

Emotional key values Brain & Behaviour For the Open-minded a sense of well-being is the most important possession. The Open-minded strives for a free and optimistic life. Comfort is their major principle. They are open and life-affirming. Experiences with the...
Disciplined

Disciplined

Emotional key values Contentment, reason, discipline, precision Brain & Behaviour In the disciplined, the right, more pessimistic brain dominates. They face the world with caution and great suspicion. They shy away from variety and surprises. Order is therefore a...