Go Vita appointed Retail Doctor Group to assist them in a refinement of their operating strategy to underpin further growth.
Customer profiling and customer research exploring purchase decisions, drivers including pre-purchase and in store.
Developed a clear point of difference positioning and implementation strategy predicated upon RDG insights influencing all channels from website, advertising, branding, to in-store category management and staff expertise.
Through a Fit for Business™ program RDG worked with Go Vita to deliver the strategy at store level. Including retailer training and strategy workshops.
New store prototype built on consumer insight modelling
Retail positioning and deployment strategy developed and implemented