Go Vita appointed Retail Doctor Group to assist them in a refinement of their operating strategy to underpin further growth.
Customer profiling and customer research exploring purchase decisions, drivers including pre-purchase and in store.
Developed a clear point of difference positioning and implementation strategy predicated upon RDG insights influencing all channels from website, advertising, branding, to in-store category management and staff expertise.
Through a Fit for Business™ program RDG worked with Go Vita to deliver the strategy at store level.
New store prototype built on consumer insight modelling
Retail positioning and deployment strategy developed and implemented