Breathing Fresh Life and Vitality Into the Business

Cancer Council Australia
Cancer Council Australia
 

Brief

To assist Australia's leading cancer charity transform their retail operations and develop an agile, profitable retail model across multiple channels including physical stores, e-commerce, and licensing partnerships. 

The objective was to create a sustainable retail strategy that would enhance brand visibility while supporting Cancer Council's mission of cancer prevention and support.

 

Insights

To revitalise Cancer Council Australia's retail operations through:

  • Strategic review of retail channels including physical stores, online, and licensing
  • Development of an agile seasonal kiosk model
  • Enhancement of operational synergies across channels
  • Optimisation of inventory and product range management
 

Strategy

A thorough evaluation of Cancer Council Australia's retail presence to maximise efficiency and impact across all channels.

Key components included:

  • Comprehensive review of retail operations
  • Analysis of channel performance and profitability
  • Development of seasonal retail strategy
  • Creation of agile kiosk retail model
  • Implementation of cross-channel synergies
 

Implementation

Our engagement covered Cancer Council Australia's retail ecosystem, focused on creating sustainable growth and operational excellence:

  • Analysis of 13,000+ retail touchpoints across Australia
  • Review of store formats and retail presence models
  • Assessment of operational costs and revenue patterns
  • Evaluation of peak season retail opportunities
  • Development of brand exposure strategies
 

Success

Our strategic approach delivered significant outcomes:
  • Successful implementation of seasonal kiosk model
  • Improved profitability through reduced operational costs
  • Enhanced brand exposure and customer engagement
  • Stronger alignment across retail channels
  • More efficient inventory management
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Format: Not-For-Profit
Store Location: Across Australia
What Retail Doctor Group has done has been fantastic. We've breathed fresh life and fresh vitality into the business. My key recommendation would be to seek advice from the experts and together come up with a plan, particularly in a not-for-profit where you're not going to have all that skill in-house in your team. That's what we did.”
Greg Bisset
Deputy CEO & Chief Operating Officer
Cancer Council NSW