Brief
To assist Barbeques Galore by delivering the customer insights required to underpin their strategic plan going forward.
- How can we create a loyal "tribe" of customers who become brand advocates for Barbeques Galore?
- How do we encourage repeat purchases and increased customer frequency, leading to improved customer retention rates?
- How do we provide a seamless and personalised experience both instore and online?
Strategy
- Online study of a representative sample of the Australian general population and Barbeques Galore database sent via email.
- 1,659 successful valid responses.
Success
- Provided strategic direction to maximise impact with existing and new customers through optimised retail, customer experience, and in-store experience.
- Developed a loyalty scheme beyond point collection to create a loyal "tribe" of brand advocates.
- Recommended strategies to encourage repeat purchase and increased customer frequency, improving customer retention rates.
- Developed a differentiation strategy to allow BBQ Galore to stand out from competitors in the market.
- Created a brand in-store and online experience strategy to provide a seamless and personalised experience, improving overall customer shopping experience.
Format: Home outdoor and lifestyle
Store Location: Across Australia
Number of Stores: 90
Merchandise Mix: BBQs, outdoor living, and indoor heating
For an organisation of our scale, with over 90 stores, we needed to develop really high-quality training.
What we've done with Retail Doctor Group has been a huge step forward - delivering a well put together, fully inclusive onboarding and training program for our team.”
Angus McDonald
CEO
Barbeques Galore
CEO
Barbeques Galore