Exceptionally Strong Advocates of The Retail Doctor Academy

Australian Meat Industry Council (AMIC)
Australian Meat Industry Council (AMIC)
 

Brief

To assist Australia's peak industry council develop comprehensive retail training modules for their network of 1,100+ independent local butchers nationwide.

The objective was to create professional, accessible training content that would deliver competitive advantage through enhanced retail capabilities and customer service excellence.

 

Insights

To empower independent local butchers with professional retail skills training to:

  • Enhance competitive positioning against major supermarkets
  • Develop comprehensive customer service capabilities
  • Build retail marketing and merchandising expertise
  • Create consistent professional development pathways
 

Strategy

A customised training program was designed to support Australian Meat Industry Council's retail success:

  • Local area marketing strategies
  • Visual merchandising impact
  • Advanced selling skills
  • Customer service excellence
  • Professional development pathways
 

Implementation

Our comprehensive training development approach included:

  • Creation of targeted learning modules
  • Development of accessible online training platform
  • Integration of industry-specific retail best practices
  • Implementation of practical retail skills development
  • Regular evaluation and refinement of content
 

Success

Our strategic training approach delivered significant outcomes:

  • Strong member engagement and positive feedback
  • Enhanced customer service capabilities
  • Improved retail marketing effectiveness
  • Professional development of staff
  • Competitive advantage through retail excellence
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Format: Industry Council/Regulatory Body
Store Location: Across Australia
Number of Stores: 1,100+ independent local butchers
Partnering with Retail Doctor Group has been a fantastic opportunity to deliver strong retail training modules. The uptake has been fantastic with exceptional feedback from our members. Their modules are professionally presented with clear, concise, and thorough information in an easy learning environment. The selling skills module especially has resonated strongly with our butchers, particularly in customer interaction and relationship management. We're exceptionally strong advocates of this program!”
Stuart Fuller
General Manager - Retail Business
Australian Meat Industry Council (AMIC)