Brief
Develop Merchant First Strategy based on consumer insights study through to strategic development for customer acquisition.
Insights
In depth consumer profiling and national consumer insights performed.
Strategy
Conduct a national online consumer profiling study, develop results into a strategic growth platform through to deployment.
Success
RDG provided deep national consumer insights study leading to strategic planning phase resulting in double digit growth in customer acquisition.
Format: Financial Services Provider
Store Location: Global
Merchandise Mix: Financial Services