Consumer insights driven growth strategy American Express

American Express
 

Brief

Develop Merchant First Strategy based on consumer insights study through to strategic development for customer acquisition.
 

Insights

In depth consumer profiling and national consumer insights performed.
 

Strategy

Conduct a national online consumer profiling study, develop results into a strategic growth platform through to deployment.
 

Success

RDG provided deep national consumer insights study leading to strategic planning phase resulting in double digit growth in customer acquisition.  

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Format: Financial Services Provider
Store Location: Global
Merchandise Mix: Financial Services