Since the launch of Amazon in Australia in 2017, Australian retail leaders have been asking:
- How will Amazon impact the Australian retail landscape?
- How do we guide retailers through this disruption?
- Will it change Australian consumer behaviour?
Retail Doctor Group’s Insights Division recently led a research study into consumer perceptions and behaviour towards the launch of Amazon in Australia and found that:
- 1 in 3 of the Australian population now shop on Amazon.com.au
- 1 in 5 customers would consider signing up for Amazon Prime with an additional 32% still deciding! That’s over half the population with a potential to sign up.
- 97 % of retailers expected their customers to start shopping at Amazon.
So the question is: how will Australian retailers adapt and gain their unfair share? This is a game changer.
This research will be presented at the Market Research for a Mobile World APAC Conference in Singapore on June 27–28 by Retail Doctor Group’s Head of Insights. The presentation will explore the findings of our study on Amazon’s impact on the Australian market and strategies for success in the post-Amazon retail landscape.
Contact Retail Doctor Group today!