How well do you understand your millennial consumer?

How well do you understand your millennial consumer?

We have recently conducted research, with our global partners, Ebeltoft Group, into the shopping behaviours of Australian millennials. For a few years, we have seen many retailers struggle to connect with millennials for a number of reasons. Many have found themselves...
Should you leave customer care to the least trained staff?

Should you leave customer care to the least trained staff?

The golden rule for every business man is this: “Put yourself in your customer’s place.” – Orison Swett Marden​ I know, I get it, it’s November and we need to get staff on board for our Christmas period, not too early and certainly as inexpensively as possible. ​ For...