Customers are a lot more tech-savvy nowadays. They’re coming to your brand – especially younger consumers – because of how much they’ve had to rely on technology over the past 24 months. Tech savvy consumers Consumers are clearly a lot more educated about...
By Brian Walker CEO & Founder, Retail Doctor Group In our previous blog in this two part series, we questioned whether the iPhone will continue to be a part of our lives in the future, looked at emerging technologies that are set to change the behaviour patterns...
By Brian Walker CEO & Founder, Retail Doctor Group As technology continues to advance, major tech companies are heavily investing in devices and capabilities to open the Metaverse to users worldwide. How will this then change the way consumers shop in the future...
In part one of this two part series, I explored how customer loyalty has changed and shared a four step process to follow in revamping an existing loyalty program. In this second blog article, I deep dive into how personality profiling will help you build a profitable...
How customer loyalty has changed We really have seen a shift in the focus of loyalty. Customers are now wanting to create an emotional connection with brands. They’re wanting to interact with brands, to really be part of that tribe, part of the team. And, in essence,...
