Consumer sentiment looks strong for July, but the numbers behind it are a loyalty test most retailers fail by making assumptions about discretionary spend Those numbers are not a trend retailers should be investing in. Key Insights July’s growth is broad, but...
97% of Australian consumers belong to a loyalty program. 48% would still switch for a better offer, and that gap is the Paradox of Consumer Loyalty. RDG’s whitepaper, drawn from 1,000 Australian consumers, shows which loyalty spend earns its return and which...
Episode 52 of The Future of Retail podcast presents a thought-leadership session where Brian Walker talks to Brittain Ladd about the rise of autonomous commerce and what it means for retail fulfilment in the lead up to 2035 and beyond. At the centre of the...
Transactional loyalty earns the first yes. It gives consumers a clear reason to engage, test the value exchange, join the program, return to the retailer, and decide whether the relationship is worth continuing. That makes transactional loyalty foundational to...
Net retention rate is the commercial test of whether loyalty is being rented or earned, and answers the commercial version of the loyalty question: After we’ve acquired a consumer, do they keep choosing us, keep spending with us, and create more value over time? RDG’s...
