Transactional loyalty earns the first yes. It gives consumers a clear reason to engage, test the value exchange, join the program, return to the retailer, and decide whether the relationship is worth continuing. That makes transactional loyalty foundational to...
Net retention rate is the commercial test of whether loyalty is being rented or earned, and answers the commercial version of the loyalty question: After we’ve acquired a consumer, do they keep choosing us, keep spending with us, and create more value over time? RDG’s...
A retail transformation project often succeeds or fails long before technology is selected, teams are restructured, or new initiatives begin. Performance, consumer value, and earnings quality are shaped by decisions made at the very start. Key Takeaways Leadership...
Retailers have spent years investing in loyalty programs, points, member pricing, rewards, offers, personalisation, and convenience. These mechanics can influence behaviour. They can encourage repeat visits, increase program activity, shape shopping timing, and help...
What drives discretionary spend? That’s the commercial question retailers now need to answer. Consumers aren’t suddenly relaxed, and they’re not spending freely. They’re still under pressure, still selective, and still deciding whether a purchase deserves their money,...
