How To Win Consumers in the Amazon Tug-of-War

In 2017, the Insights division of Retail Doctor Group conducted research in partnership with Lightspeed to see what consumers and retailers thought of Amazon before it launched in Australia. Last year, we looked at how the launch of Amazon had affected customers behaviours in retail and how retailers had adapted to the changing retail landscape.

Now, over a year after Amazon’s Australian launch, we delve deeper to understand how consumer behaviour has evolved in all areas of retail and how Amazon has changed consumers habits:

We also look at the rise of artificial intelligence in retail and what effect this has on consumer behaviour. Is data privacy going to become an issue for online retail?

By understanding our consumers and generating meaningful customer insights, we can now determine what this means for all types of retailers.


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