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This Google Limbic Insights™ Case Study discusses key strategies modern retailers can learn from and adopt to convert visitors to consumers in a digital retail environment. In 2009, Google conducted what would become one of the most famous neuromarketing experiments...

This Coca-Cola Limbic Insights™ Case Study discusses key strategies modern retailers can learn from and adopt to increase consumer loyalty. When Coca-Cola launched "New Coke" in 1985, they unwittingly created what would become the most illuminating case study in...

Finding stability amidst economic uncertainties is a significant achievement for Australian retailers. The latest data from the Australian Bureau of Statistics reveals a promising narrative of retail resilience, with turnover rising by 0.2 per cent in February 2025,...

Thanks to ever-evolving technological advancements, innovations in retail, and consumer demand, local retail has had no choice but to evolve and innovate along with global retail innovations currently shaping the industry worldwide. However, staying ahead requires not...

In the quiet moments before opening hours, retailers across Australia face the same unspoken question: what will make customers choose their doors over the competition today? The answer isn't simply about product selection or competitive pricing - it's increasingly...

In the bustling world of Australian retail, a silent profit-drainer is increasingly commanding attention in boardrooms across the nation: retail returns. While international data suggests that serial and slow returners can generate nearly 50% of all returns, the...

The numbers don't lie. Australian households are doing it tough, and the stats show that the cost of living crisis has exponentially increased discretionary spending habits while simultaneously decreasing consumer trust in retail pricing and loyalty models. Where are...

In the fiercely competitive arena of modern retail, those who don't innovate and choose to just react to market shifts find themselves perpetually catching up. Meanwhile, retailers who undergo strategic review and attend strategy workshops to grow and innovate...

The future of technology in retail is not just about operational efficiency - it is about enhancing customer experiences, building loyalty, and ensuring long-term success. For Australian retailers, understanding these transformative forces is crucial to staying...