In-Store & Digital Mystery Shopping
Turn More Visitors Into Buyers.
See the customer journey through your shoppers’ eyes to uncover what influences purchase, where opportunities are being missed, and what your teams can improve. Our retail experts turn those insights into actions that lift conversion and average transaction value.
What Makes RDG Different
Mystery Shopping That Goes Beyond The Score.
We interpret the results, identify opportunities to improve performance, and turn insight into practical action for your teams.
Tailored scenarios measure what matters to your brand.
Measure What Matters To Your Brand.
Scenarios and questions are tailored to your standards, priorities and customer journey.
RDG Mystery Shopping Program
Two Ways To Understand The Customer Experience.
- Asked open questions about the occasion Yes
- Explored preferences before showing product Yes
- Built on my answers when recommending No
“Friendly and curious about who the gift was for, but the suggestions didn’t reflect what I’d said.”
In-Store Mystery Shopping
Trained shoppers, graded by experience, visit your stores as customers and work through service and sales scenarios designed for your brand. Each visit is assessed against a questionnaire built from the ground up around your training and standards.
Monthly scenarios and focus areas compare team members fairly and let you measure specific campaigns, such as a promotion or new product.
Built Into The Program
Did our team help you find what you needed?
Did anything in store influence your purchase?
NPS How likely are you to recommend this store?
Digital Mystery Shopping
After an in-store purchase, customers receive an automated thank-you email inviting them to complete a short questionnaire in your branding. Responses are linked to your reporting, so you can see the experience store by store.
It goes beyond a single satisfaction score. “Digital” describes how feedback is collected — the experience measured is the one in your store, not your website.
Designed To Measure
Find Out What Your Customers Really Experience in Your Stores.
Tell us about your network and objectives. We’ll build a mystery shopping program around the behaviours that matter most, helping you identify what’s working and what to improve next.
What RDG Measures
How We Measure Every Store.
See which sales behaviours are consistent across your network, where performance breaks down, and which stores need attention first.
Why Choose RDG
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01
Our Method
Tailored To Your Business
20+ years of retail experience, built around your objectives, benchmarks, and training needs.
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02
Real People
Experienced, Graded Shoppers
Access to 50,000+ experienced shoppers, graded according to capability and experience.
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03
Retail Expertise
Retail Expertise, Not Just Data
A dedicated retail-focused account manager interprets your business' performance, focused on improving conversion and average transaction value.
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04
Real Impact
Insights You Can Act On
Real-time online reporting, GAP analysis and recommendations focused on improving results.
Trusted By
Great Retailers
From national chains to independent brands, retailers across Australia rely on RDG to understand their stores. Your competitors may already be measuring theirs.
FAQs
Questions Retailers Ask.
Can the program be tailored to our business?
Yes. Rather than adjusting a standard template, RDG builds the questionnaire, scenarios and shopper profiles around your strategy, training and retail standards.
What’s the difference between in-store and digital?
In-store programs send trained shoppers to work through set scenarios. Digital programs invite real customers to give feedback by email after buying in store. Neither reviews your website or online checkout.
How does it support our team?
It’s designed for continuous improvement. Results focus on what’s within your team’s control, compare people fairly through consistent scenarios, and link directly to training and coaching.
What reporting will we receive?
Online reporting you can filter by store, question and timeframe. Summary reporting with GAP analysis and store-level recommendations can be added — we’ll discuss what suits your objectives.
How much does a program cost?
Each program is scoped to your stores, objectives and reporting needs, so we discuss investment once we understand what you want to achieve.
How often should stores be visited?
Most retailers measure monthly or quarterly. Regular rounds show whether coaching is working and keep teams focused on the standards that matter.
Will our team know when a mystery shopper visits?
No. Shoppers are trained to behave like real customers, so you see the experience your customers actually get.
Who are your mystery shoppers?
Experienced shoppers matched to your customer profile and graded by capability, so every visit is credible and consistent.
Enquiry Received
Thanks, We’ve Got It.
Your enquiry has been received. You can download the Mystery Shopping brochure below.
Download Brochure