Blog

There’s no denying that the last few years have been challenging - for retailers, brands, and consumers alike. Despite a resurgence of Covid-19 variants, the worldwide recession, and bleak economic times, the overall outlook seems positive. Part of the reason for the...

Consumers want to be sustainable and ethical about what they’re buying, it’s a hygiene factor now when they interact with brands and retailers. However their needs and wants in regards to sustainability and ethics are wide ranging and often not followed through by...

Customer Engagement: Pre-, During-, and Post-Purchase The Australian consumers’ needs are changing. Pessimism is on the rise. Though not yet alarming, pessimism is fueled by wars and conflict elsewhere in the world, by the ongoing Covid-19 threat, and the heightened...

Consumer and retailer sentiment are two of the most important factors affecting the bottom line for retailers. However, the relationship between the two is rather complex. Consumer sentiment measures consumers’ confidence about the economy and their own financial situation, while retailer sentiment measures how confident retailers are about the future of their business.

Consumer and retailer sentiment are two of the most important factors affecting the bottom line for retailers. However, the relationship between the two is rather complex. Consumer sentiment measures consumers’ confidence about the economy and their own financial situation, while retailer sentiment measures how confident retailers are about the future of their business.

In today’s economic climate, consumers are more price-conscious than ever before. However, even when looking for a good deal, customers are still driven by emotions. In fact, studies have shown that 95% of consumer decision-making is based on emotions. 

Customers today, especially tech-savvy ones, rely heavily on online research, reviews, and comparison sites to make informed decisions. Brands need to simplify their offerings, provide omni-channel engagement options, and leverage emotional connections to build trust and loyalty with their customers in this digital age.

In our second part of the ‘The Future of Retail | The death of the iPhone’ series, let’s take a look at how retailers can adapt their businesses to the changing trends in technology.

With the ongoing advancement of technology, leading tech companies are making significant investments in devices and capabilities to enable global access to the Metaverse. We raise the question, will the iPhone stay in our lives in the future? In this first of two-part blog series, we list the trends in today’s leading technologies and how they will affect the structure of retail operations and consumer shopping patterns.