Brian Walker CEO and Founder of the Retail Doctor Group comments on the potential merger of Myer and David Jones.

Mr Walker said it’s unlikely consumers would see a fall in prices and the focus of any merger would be about maximising profits for shareholders.

He believes if the merger should go ahead, the two brands would likely hold onto their individual identities. “While there is overlap, the two brands are fundamentally different,” he said. “David Jones operate in a more premium environment whereas Myer is more mass appeal.”

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