On Wednesday this week, Brian Walker, CEO & Founder of Retail Doctor Group spoke to Tom Elliot live on 3AW Drive about why people shop at department stores. Click here to access the full interview, Brian Walker comments at 1h 43mins.
Brian raises the fact that David Jones needs to invest further in its omnichannel and digital strategies to continue to succeed in an ever changing retail environment. Whilst some may question the appeal of department stores to today’s digitally connected youth who utilise online retail more than ever before, Brian argues that for this younger audience online is primarily used as a research tool, and ultimately sales are still taking place in stores. With both David Jones and Myer bringing in new brands, it is suggested that department stores will continue to appeal to these millennial audiences.
For more on this topic, listen again here or contact the team at Retail Doctor Group on 0294602882 for a complimentary discussion on the changes in retail and how they may affect your business.