The international operations of denim fashion brand G-Star RAW have stepped in to take over the 14 existing Australian retail stores, after the company behind its local operations collapsed into administration in February.
Denim Enterprises, which trades as G-Star and previously had the rights to sell the Dutch designer’s apparel within Australia, entered voluntary administration on February 2.
The Dutch-based operations will now take over and continue to operate the stores as usual, according to a statement from G-Star RAW.
“G-Star and Australia have a special history together. Australia was one of the first international markets to embrace the brand. We have a strong and long relationship with the Australian consumer and we intend to continue to offer them great jeans” saind Stefano di Martino, president of geographies and sales for G-Star RAW.
The international business also controls the wholesale of G-Star garments in Australia through a number of retailers such as Glue Store and David Jones.
Brian Walker, chief executive of the Retail Doctor Group, previously told SmartCompany the “tension” between the two different distribution channels led to the product being flooded into the Australian market.
Read the full article at SmartCompany first published on the 27th of April 2015