Why do Australians love Aldi? The secrets to the supermarket’s phenomenal success

Brian Walker tells news.com.au his view on the success of Aldi in Australia across a number of areas:

  1. The little guy
  2. Simple savings
  3. Alternative products
  4. Element off suprise
  5. Streamlined experience
  6. Word of mouth
  7. Australian effect

Read the full article on news.com.au here – published 23 November 2014