neuromarketing study

Neuromarketing Insights for Retail

Utilising our scientifically-founded Limbic® personality types, this unique annual retail consumer study identifies and explores a world of insights beyond classic demographic profiling.

For the first time, RDG Insights is offering you the opportunity to include your brand and receive tailored insights specific to your brand and the consumer personality types that are relevant to your business.

 

There are 7 distinct, highly differentiating consumer segments in the Australian market.

There are 7 distinct, highly differentiating consumer segments in the Australian market.

The study will assess a large and representative sample of 1000 Australian consumers and deliver:

– Limbic® consumer personality types and their brand preferences
– which store designs, cues and codes subconsciously attract different consumer types
– how the different limbic® segments are now using technology
which social media channels the different limbic types are really using (facebook, twitter, linkedin, pinterest etc.)
– the latest cross-channel usage in different categories
online purchasing drivers and barriersand their development over the past year
… and for those brands who participate in the study, a clear view of your brand’s positioning within your category from a consumers ‘limbic point of view’

Last year, the 2012 RDG Insights Study delivered findings that went viral across the newswires, delivering proof that there is no longer an ‘average’ consumer. Read it on news.com.au

Some of the findings from last years study include:

Early adopters and laggards:

Performers and Adventures are strongly attracted to the Hugo Boss store experience.

Performers and Adventures are strongly attracted to the Hugo Boss store experience.

Performers are typical early adopters with new technologies and product innovations – and they will spread the word as they are equally opinion leaders. Harmonisers and Traditionalists are typically laggards, but once they are won over they are most loyal. Performers are 100% more likely than Harmonisers to own a tablet pc.

Spending patterns:
For Performers, Adventurers and Hedonists consumption is a means of self-expression. Brand outperforms price in their purchase decisions. They are big spenders, both on and offline. In 2012, 73% of Australians spent approximately $120 per month on average.

Store appeal:
Hugo Boss exudes the exact emotionality of status, extravagance and strength in the dominance dimension of our limbic map and therefore resonates with dominance driven personality types like performers and adventurers.

Online shopping needs:
Harmonisers seek a more human, secure experience; Performers, a highly efficient and personalised experience.

Pre-purchase:
Although three quarters of Australian consumers pre-researched online in 2012, one personality type in particular hit the keyboard more than most: the Adventurer. Only 3% of the Traditionalist used mobile internet to pre-research.

Click here to find out more about the Limbic consumer personality types.

To find out how your brand can be part of this unique study, or to arrange a snapshot presentation of our insights, contact:

Katharina Kuehn on katharina@rdginsights.com.au or +61 2 9460 2882