Brief
SHEIKE was looking to develop a clear understanding of its brand and its key customers to take through to strategic deployment.
Strategy
An online study, of both quantitative and qualitative questions, sent to a panel representative of the Australian population and customers from the SHEIKE customer database.
- 5047 successful, valid responses were received.
- All respondents were personality profiled providing actionable consumer profiles to take forward into marketing and brand positioning analysis and direction.
- Comparative analysis between online consumer panel and SHEIKE customer database was also performed.
Success
Commencement of strategy build with a clear understanding of the client business
- Retail Doctor Group consumer insights study – insights taken into a strategic workshop
- Clear deployment priorities in brand, distribution and deployment
- Clear positioning strategy – deploying into above benchmarks sales growth.
Format: Women’s Clothing channel
Store Location: Across Australia
Number of Stores: 29 Stores
Merchandise Mix: Women’s Clothing & Accessories
Armed with this insight, we're on the precipice of becoming a major Australian fashion player and our success will be considered, strategic and impactful.”
Morgan Jenkins
Marketing Manager
SHEIKE
Marketing Manager
SHEIKE