- Delivered a Strategy Workshop using identified consumer profiles to develop a strategic platform that is carried across all marketing and branding, e.g. for campaign development, retail design, website design etc.
- Provided strategic direction on how the Chatime retail, product and brand experience are best designed to maximise impact with the identified core target segments.
- Chatime was able to tailor their marketing efforts to attract identified consumer segments and reduce their marketing costs.
- The tracker study enabled Chatime to review their work to date and understand where it had the most impact on its target market.
- Chatime has successfully increased loyalty and new customers through an optimised and tailored customer experience for the Australian marketplace.
Global Head of Marketing