Building Regional Retail  Bendigo City Council

Bendigo City Council
 

Brief

Provide an independent, fresh review of the current retail city centre offering to highlight where gaps and opportunities may exist within the city primary retail mix as it moves towards a more integrated and best practice retail offering.
 

Insights

  • Initiated customer research exploring purchase decisions, barriers and drivers including retail precinct mix, wayfaring, and amenities
  • Interviewed and workshopped with retailers, council and consumers to develop a comprehensive findings report
  • Researched global best practice in similar marketplaces – adopted key learnings.
 

Strategy

  • Development and facilitation of a full strategic framework based on our insight’s findings, including stakeholder socialisation process .
 

Implementation

  • Key retail deliverables (short to longer term wins) delivered
  • Ongoing advisor to Council in the implementation delivery
  • Retail design partner engaged in design of public amenities.
 

Success

  • New store prototype built on consumer insight modelling
  • Retail positioning and deployment strategy developed and implemented
  • Sales at 10% growth on implementation
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