After a period of retail advisory work, Brian Walker, CEO of Retail Doctor Group and the team analysed ‘My Ride’ with framework and insights with a successful outcome.
“It is, as most would know, a large exercise in re-positioning a retail brand and equally having the right partner to provide that strategic framework, insights and expertise is a critical part of the project success.
We certainly found the right partners in Brian and the team at Retail Doctor Group. They are that impressive blend of consumer insights, strategy and retail implementation specialists so that all insights derived in their powerful consumer profiling model (Limbic) was strategized with our senior team into rich and importantly actionable actions through to the actual brand deployment into branding, formats through to deployment across all retail channels.
Their work was first class and certainly provided us with deep insights, coupled with rich retail knowledge, that most importantly we could deliver to the marketplace on time and within budget.
They also worked very closely with our key retail steering committee to navigate them through their robust research and brand positioning process that re-energised 6 retailers who are now looking to take their own businesses to a new level of retailing.
They are collaborative, highly knowledgeable and their wide range of industry partners enabled us to move seamlessly to other services such as insights trained retail designers.
We have now opened a new format retail offer, new brand, with double digit growth increases and are highly motivated to continue working with Brian and the team to continue make our retail channel the “business fittest’ in the marketplace.”
Steve Paraskevas, Managing Director, Shepperd Cycles (My Ride)