“When we first approached Retail Doctor Group, we were assessing strategic opportunities for our business to grow in a complex and highly competitive marketplace. Our marketing team and agency partners now use RDG team’s established targeting profiles as the bible for everything we do in terms of marketing and branding. We were able to cut marketing expenditures that proved to be ineffective and design activities that we know will reach our customers. As a result of our work together, we have seen significant growth in brand awareness, our customer conversion ratios now excel industry benchmarks, purchase frequency has more than doubled over the last 24 months and one of our main strategic objectives of increasing first time trial has been more than met, with 25 percent points increase in trials in the local market.”
Karen Cigna, Head of Marketing Chatime
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