CEO and Founder of the Retail Doctor Group, Brian Walker comments as Noni B announces closure of seven stores.
Walker told SmartCompany, companies should consider closing stores if they’ve exhausted every avenue to boost their trade. “If a brand’s done all these things and it’s still losing money, then closing shops is the right course of action,” he says.
Walker says, for Noni B it’s a case of watch this space. They’ve had a reasonably volatile time over the past few years… so the results reflect a bit to do with Noni B as well as trading conditions.