Brian Walker, CEO of Retail Doctor Group will be presenting at the Naturally Good Expo 2015 on ‘Merchandising to Build Sales & Improve The Shopper Experience’ at The Entertainment Quarter, Moore Park on the 3rd of May 2015.

Motivating and capturing today’s customers in the natural products sector is a blend of art and science. Starting with understanding the consumer, how they like to shop, their motivation and drives reflected in customer experience, following onto utilising the shop design, merchandising, layout, staff knowledge and staff service. On average a customer will have 3 seconds to be impacted upon by your window display, making strong visual merchandising critical for getting customers into your store, and ultimately creating the opportunity to convert your visitors into loyal customers. Join Brian Walker, CEO and Founder of Retail Doctor Group, as he shares his global and domestic business fitness tips to help your natural products business, deliver even greater growth.

Takeaways:

Is your business customer centric?
The importance of the physical store to today’s consumers
Key trend: Experiential retailing
How to best use your silent sales person – visual merchandising
How merchandising your store either builds or undermines your message
Utilising store staff, experience and knowledge

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