McDelivery explodes across Sydney – and obesity watchers worry
McDonald’s is now delivering to homes in more than Sydney 50 suburbs, with fellow fast food giant Red Rooster joining in the lucrative meal delivery market.
Over the past year, the burger chain has expanded its Sydney footprint from one store delivering to four suburbs, to seven stores delivering to 53, raising concerns among anti-obesity groups.
Brian Walker, founder of the consultancy firm the Retail Doctor, said McDonald’s – which late last year posted its worst sales in 10 years – home delivery move was a sign it was seeking to “re-energise, re-innovate and redevelop”.
“The timing shows it is all about keeping market share, keeping growth, staying relevant to the millennials (who are less interested), and being relevant to the new generation of fast food eaters,” he said.
Read the full article here on theage.com.au – First published on January 11th 2015