Swedish furniture giant IKEA is looking to expand its global online shopping services, including home delivery.
The company’s Australian arm confirmed the online push to PrivateMedia this morning.
Brian Walker, chief executive of the Retail Doctor Group, told SmartCompany IKEA has been very slow to take advantage of the online market.
“They were very conscious and deliberate, publicly saying they were not about online, but about the in store experience in their huge destination stores,” says Walker.
But Walker says IKEA wouldn’t be able to ignore a rising online market, which was currently at 8-9% of Australia’s total retail sales and expected to rise to 9-15% in the coming years.
“As a consequence, IKEA will be thinking, ‘that’s lost revenue’,” he says.
Walker says the Swedish company has a strong range of transactional-type products that lend themselves to online shopping.
“It’s a natural add-on for them,” says Walker.
“We’re a few years down the online path now and we’ve seen consumers are not channel agnostic. The fitter retailers are able to serve all channels to all people.”