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Retail Reports and Studies
Each year, Ebeltoft Group in partnership with Retail Doctor Group, produce a range of exclusive and proprietary research studies and reports on consumer behaviour, trends, and global strategies. To gain access to this exclusive and proprietary research, please get in touch with Vikki and the Global Retail Insights team.
A sample of Ebeltoft Group’s Omni Channel Retailing report of 2014 is shown below:
Ebeltoft Group’s “2014 Global Cross Channel Retailing” report provides insights into the evolution of cross channel retailing and the global state of cross channel. The main objective is to help local retail communities around the world to deepen their understanding of omnichannel retailing and use this as a stepping stone to their success as cross channel retailers.
“Click and Collect is evolving; 64% of leading retailers have this capability”.
The rapid growth of omni channel in both mature and emerging retail markets may be the best example of the need for retailers to look beyond their borders – even if they intend to only compete domestically.
Retailers can no longer take for granted that established retail markets will lead the charge in omni channel innovation. Retailers will witness the emergence of best practice leaders in all markets, tailored to local shopper expectations and competitive dynamics.
Ebeltoft Group benchmarked 144 leading cross channel retailers across 16 countries and 4 retail sectors (General retailers, Do-It-Yourself (DIY) retailers, Electrical Goods retailers and Fashion retailers).
Some of these retailers included Best Buy, De Bijenkorf, Courts, Conrad, Nordstrom, Marks & Spencer and Mango.
Each retailer was audited based on 29 cross channel capability indicators, and a scoring methodology was developed to determine each retailers score out of the maximum points possible.
Champions are defined as those who scored highest.
The table summarizes the global scoring, by retail sector, based on the framework. Next to a global analysis and best practice examples, the research provides specific local assessment of the level of cross channel development of retailers from the countries included.
*Countries covered include Brazil, Canada, Denmark, France, Germany, India, Italy, the Netherlands, Portugal, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom and the United States.