CEO and Founder of the Retail Doctor Group, Brian Walker comments to SmartCompany on how technology is changing the customer experience as Fashion app Trendabl has launched a new ‘find it’ option, as consumers can now shop celebrity or street style looks from their phones.

Walker says apps like Trendabl also demonstrate how the fashion industry is gradually shifting its focus from collections to single items. “Increasingly it will be more and more about brand for retailers… the question for retailers now is how to get the brand in front of the consumers mind and how to get it endorsed by followers.”

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