RDG Strategy
BUILD YOUR BRAND AND DISTRIBUTION PLAN

 

Retail Strategic Planning

Based on the results of consumer insights research, retail diagnostics and/or your business and operational diagnosis, we will, together with you, develop a refined, replicable and differentiated strategic positioning. With particular focus on your retail distribution and growth planning, we assist you in building a retail strategy that is highly tailored to your organisational goals and market opportunities. ​

Whether you are looking to expand globally or increase growth transaction through effective omnichannel retail strategy, a strategy workshop or strategic review will ensure your whole business is aligned to reach your goal.

Objectives

  • Review of the current brand proposition and differentiation
  • Competitive marketplace considerations including composition, trends and opportunity analysis
  • Review of category trends and industry retail strategies
  • SWOT – understanding both context and learnings to date
  • Cross channel preparedness and capability in key ‘fitness’ dimensions. Preparing organisation for growth and change
  • Retail operations alignment to insights and strategy
  • Effective people, culture, capability and alignment to strategy
  • Operational benchmarks and performance measurement
  • Drawing on all available insights, market data and initial discussions.

Strategy Workshop Framework

Our Strategy Workshops include:

  • Review of the current brand proposition and differentiation
  • Competitive marketplace considerations including composition, trends and opportunity analysis
  • Review of category trends
  • SWOT – understanding both context and learnings to date
  • Cross channel preparedness and capability in key ‘fitness’ dimensions
  • Preparing the organisation for growth and change
  • Retail operations alignment to insights and strategy
  • Effective people, culture, capability and alignment to strategy
  • Operational benchmarks and performance measurement
  • Drawing on all available insights, market data and initial discussions
  • Review internal alignment to strategy.

Methodology

Facilitated workshop utilising RDG proprietary methodology:

  • Typically 3 hours
  • Introduction, context setting and kick-off
  • Presentation of consumer, business and global insights – presentation of critical insights from the discovery/diagnose phase and their correlative insights
  • Facilitated discussion – understanding of the key themes throughout the insights research its relevance and implementation recommendations
  • Strategic implications – systematic integration of critical business, global and consumer insights, informing the ideal strategic direction and its deployment across all channels
  • Setting key actionable areas
  • Priority, accountability, resourcing and delivery​
  • Determining realistic short, medium, long term goals and implementation action plans.

The strategic framework developed is then developed into the Fit for Business™ implementation schedule.

Find out More

RESEARCH TOOLKIT


✓ Retail Strategy Workshop
✓ Boardroom Briefings
✓ Executive Coaching
✓ Advisory and Mentoring

When it comes to understanding global retail trends, their implementation and how retailers can successfully compete in today’s disrupted marketplace, Brian is the man to talk to. His knowledge and insights are always at the cutting edge, and his passion when working with retailers is highly infectious.
Greg Nathan - Founder, Franchise Relationships Institute
The value you continue to add from your global connections has assisted us in discovering world-wide innovation.
Leading Retailer