RDG Strategy
BUILD YOUR BRAND AND DISTRIBUTION PLAN

 

Retail Strategic Planning

Based on the results of consumer insights research, retail diagnostics and/or your business and operational diagnosis, we will, together with you, develop a refined, replicable and differentiated strategic positioning. With particular focus on your retail distribution and growth planning, we assist you in building a retail strategy that is highly tailored to your organisational goals and market opportunities. ​

Whether you are looking to expand globally or increase growth transaction through effective omnichannel retail strategy, a strategy workshop or strategic review will ensure your whole business is aligned to reach your goal.

Objectives

  • Review of the current brand proposition and differentiation
  • Competitive marketplace considerations including composition, trends and opportunity analysis
  • Review of category trends and industry retail strategies
  • SWOT – understanding both context and learnings to date
  • Cross channel preparedness and capability in key ‘fitness’ dimensions. Preparing organisation for growth and change
  • Retail operations alignment to insights and strategy
  • Effective people, culture, capability and alignment to strategy
  • Operational benchmarks and performance measurement
  • Drawing on all available insights, market data and initial discussions.

Strategy Workshop Framework

Our Strategy Workshops include:

  • Review of the current brand proposition and differentiation
  • Competitive marketplace considerations including composition, trends and opportunity analysis
  • Review of category trends
  • SWOT – understanding both context and learnings to date
  • Cross channel preparedness and capability in key ‘fitness’ dimensions
  • Preparing the organisation for growth and change
  • Retail operations alignment to insights and strategy
  • Effective people, culture, capability and alignment to strategy
  • Operational benchmarks and performance measurement
  • Drawing on all available insights, market data and initial discussions
  • Review internal alignment to strategy.

Methodology

Facilitated workshop utilising RDG proprietary methodology:

  • Typically 3 hours
  • Introduction, context setting and kick-off
  • Presentation of consumer, business and global insights – presentation of critical insights from the discovery/diagnose phase and their correlative insights
  • Facilitated discussion – understanding of the key themes throughout the insights research its relevance and implementation recommendations
  • Strategic implications – systematic integration of critical business, global and consumer insights, informing the ideal strategic direction and its deployment across all channels
  • Setting key actionable areas
  • Priority, accountability, resourcing and delivery​
  • Determining realistic short, medium, long term goals and implementation action plans.

The strategic framework developed is then developed into the Fit for Business™ implementation schedule.

Find out More

RESEARCH TOOLKIT


✓ Retail Strategy Workshop
✓ Boardroom Briefings
✓ Executive Coaching
✓ Advisory and Mentoring

The value you continue to add from your global connections has assisted us in discovering world-wide innovation.
Myer