Understand WHY your customer chooses you.
Different consumers need different experiences
At Retail Doctor Group, we leverage the latest research on human decision-making to create an actionable competitive advantage for retailers and brands. We combine classic market research methodology with consumer neurosciences and specialised retail knowledge to tell you what your consumers can’t.
Actionable Customer Insights
We understand your core market, their subconscious drivers and what your brand really means to consumers. Importantly we help you leverage these customer insights to enhance your strategic positioning and deploy actionable improvements in your retail environment.
RDG Limbic Insights™ proprietary methodology leverages the latest research on emotionally driven consumer decision-making to create actionable competitive advantages for retailers, brands and shopping centres.
The outcomes of this program are tailored solutions for implementation to transform your business.
Monitoring of consumer competitor awareness and choice set.
✓ Consumer Insights personality profiling
✓ Qualitative research (Online & F2F)
✓ Quantitative research
✓ Exit Surveys
✓ Reaction time testing
✓ Executive profiling
✓ Focus Groups (Online & F2F)
✓ Video insights
✓ Product / Marketing testing
✓ Tracker studies
✓ Brand and advertising tracking
✓ Strategic brand positioning
✓ Consumer experience development
✓ Consumer connection checks
✓ Mystery shopping
✓ Australian consumer studies
1. Choose who you are trying to understand (e.g. your current consumers) and we’ll develop the right sample and research design.
2. Delve into their minds…
3. To create actionable insights and consumer profiles.
4. Inspire your consumers with a meaningful brand & make predictive decisions. We work with you to pilot, refine & measure ROI over time.