Different customers need different experiences
What customer insight do you most wish to gain?
At RDG Insights, we leverage the latest research on human decision-making to create actionable competitive advantage for retailers and brands. We combine classic market research methodology with consumer neurosciences and specialised retail knowledge to tell you what your customers can’t.
We understand your core market, their subconscious drivers and what your brand really means to consumers. Importantly we help you leverage these insights to enhance your strategic positioning and deploy actionable improvements in your retail environment.
Gain a deeper understanding in:
Core Consumer Segments
Your brand specific consumer personality profiles.
What is the market appetite?
Who is attracted to your offering?
Who are your potential consumers?
What are their personality profiles?
How do you reach and convert them most effectively?
What does your brand stand for in consumers' minds?
How to most effectively position the brand through targeted marketing and branding.
What is the ideal future positioning?
Consumer Behaviour and Motives
Their paths to purchase (what channels they use).
Which brand and format treatments connect effectively with identified core segments?
✓ Insights personality profiling
✓ Qualitative research (Online & F2F)
✓ Quantitative research
✓ Exit Surveys
✓ Reaction time testing
✓ Executive profiling
✓ Focus Groups (Online & F2F)
✓ Video insights
✓ Product / Marketing testing
✓ Tracker studies
✓ Brand and advertising tracking
✓ Strategic brand positioning
✓ Customer experience development
✓ Customer connection checks
✓ Mystery shopping
✓ Australian consumer studies
1. Choose who you are trying to understand (e.g. your current customers) and we’ll develop the right sample and research design.
2. Delve into their minds…
3. To create actionable insights and customer profiles.
4. Inspire your customers with a meaningful brand & make predictive decisions. We work with you to pilot, refine & measure ROI over time.