The retail industry is undergoing major shifts as a result of technology innovation. The $2.3 trillion global ecommerce market and the rise of ever connected consumers with the world’s biggest virtual mall at their fingertips has turned traditional retail on its head. This digitalisation of retail can present as both a challenge and an opportunity to retailers.
In this new era of on-demand consumer economy, digital intelligence and innovation are critical to driving sales and margins. People have less time than before, but greater needs and wants. Providing a fully integrated experience across all touchpoints, both on the customer side, as well as the company side, is critical to creating the right experience at the right time in each step of the customer journey.
Download this whitepaper to discover the four key pillars of successful digital transformation for your business and the six areas of growth potential for retailers.
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