Brian Walker, CEO and Founder of the Retail Doctor Group comments on Cotton On’s expansion.
Brian Walker thinks it is good news for Australian retail, as he thinks Cotton On has a “model that works”.
Walker says moving into South America is a chance to tap into a huge population, an emerging middle-class and a continent with an increased focus on developing infrastructure such as retail locations.
“All the conditions are right,” he says.
Walker says there will be challenges, such as hiring good local talent, obtaining the right cultural knowledge to do well and getting the brand known in a new territory.