Chatime revamps its menu and in-store visuals. Prior to the improvements, the milk tea chain undertook a marketing research using Limbic® insights and found that the it only had 15% brand awareness, and that a large range of product offered was perceived as unimportant or even overwhelming.

“We are in the QSR industry, but the [previous] menu was similar to a restaurant menu and reading it became more time consuming and confusing… a potential deterrent to new customers,” said Karen Leong, Head of Marketing for Chatime.

Read full story here