Brian Walker, CEO of Retail Doctor Group speaks with Channel 9: A Current Affair surrounding the new battleground amongst supermarket fresh food providers.

Fresh food is one of the big anchors of supermarket retailing and it is where the most profit is made. The key to success is to be the freshest at the best price, at the most convenient location and to make it the most accessible to consumers.

With a strategic move to take market share away from Coles & Woolworths, Aldi are trialling new formats around fresh food, perimeter departments, a more contemporary layout, bigger ranges and really taking it to the big players.

Aldi are #3 and growing in the Australian Supermarket sector and are clearly disrupting supermarket retail. Aldi will be rolling out another 250 stores, hence are really a serious competitor amongst Australian Supermarkets.