CEO and Founder of the Retail Doctor Group, Brian Walker comments to SmartCompany about how smart Australian retailers have weathered online and overseas competition to emerge as potential global retail players.

Walker says “cause” retailers – taking cues from pioneers such as Anita Roddick of The Body Shop – are using social media to have a direct conversation with customers that opens up new paths to innovation in process and product.

“Big and small retailers need to draw on big data, as well as neuromarketing and consumer insight studies,” he says.

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