Amazon: Compete or Collaborate?

 

In 2017, the Insights division of Retail Doctor Group conducted research to see what consumers and retailers thought of Amazon before it launched in Australia.

Last year, we followed up to see how sentiments had changed 6 months following its launch.

Now, over a year after Amazon’s Australian launch, we delve in again to see how consumer behaviour has evolved in relation to Amazon, and how this has impacted physical retail.

What are the findings, what does this mean for Aussie retailers, and how can we be successful in the age of Amazon? Is the best way forward to compete or to collaborate with Amazon?

Download our exclusive whitepaper to discover how consumer behaviour has changed towards Amazon or speak to one of our consultants on 02 9460 2882 or businessfitness@retaildoctor.com.au

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