Monthly Archive for: ‘November, 2019’

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The 5 Golden Rules of reducing your occupancy costs: Rule #2

Earlier this month, I shared my first Golden Rule of reducing your occupancy costs in a shopping centre – do your research – including every question you should ask the property manager and the demographic details you really need to know when considering a store location. Here, I share my second Golden Rule. Come back in the coming days, for the …

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The 5 Golden Rules of reducing your occupancy costs: Rule #1

Brian Walker A neurotic is a man who builds a castle in the air. A psychotic is the man who lives in it. A psychiatrist is the man who collects the rent. – Jerome Lewis Let me be honest: this piece is not about the 9 per cent of retail on average that is done online, and it’s a bit …

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Selling With Neuroscience: How the Brain Influences Consumer Behaviour

Anastasia Lloyd-Wallis Do you know about the rational consumer? I bet you do! We grew up believing that the human being is a rational agent who makes decisions based on logic, objectivity, and analysis. As retailers, we produced orderly rational campaigns believing that customers would make rational purchase decisions. In fact, most people also believe that their choices result from …

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