Monthly Archive for: ‘October, 2019’

ElvisSuspiciousMind

How can we understand “Why”​ customers are attracted to one brand more than another?

Anastasia Lloyd-wallis One of the intriguing aspects of customers is why we choose one retail brand over another in our shopping patterns. Of course, to understand this and other motivations of us mere mortals in our shopping habits is one of the great keys to unlock. We know that our behaviours are determined by our subconscious brains, which can process …

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RDG Limbic Insights

Retail transformation driven by Limbic Insights™

Retail Doctor Group’s Limbic Insights™ – Neuroscientific Consumer Personality Profiling is driving innovation and at the leading edge of market research. RDG Limbic Insights™ proprietary methodology leverages the latest research on consumer decision-making to create actionable competitive advantage for retailers, brands and shopping centres. Our approach?​ Emotional appeal is significantly more effective than rational and logical communication strategies. Understanding the …

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Rdg Okkular

Transforming Retail With Emerging Technologies Whitepaper

Access to the world and new offerings now sits in the hands of people with effortless swipe and tap gestures. Several industries have experienced major transformation, particularly with the rise of new and innovative technology solutions. Retailers must leverage this technology to advance their position in the market. The retail industry is in a state of flux with many large …

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MailChimpGraphic

Australian Retail Innovators 2019

Showcasing the Best in Australian Retail Retail Doctor Group is proudly showcasing the most innovative examples of best practice Australian retail in our Retail Innovators Whitepaper. We showcase noteworthy retailers, large or small, who are outstanding in their approach to innovation and out-of-the-box thinking in the following categories: Customer Experience Customer centricity is at the heart of the retailer’s offer, …

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Limbic Article

The limbic system, the cognitive mind and the user illusion that misleads

Anastasia Lloyd-Wallis & Brian Walker The one single biggest irrationality in business decision-making comes back to the one underlying paradigm that is as common as it is incorrect – that the cognitive mind or the conscious mind determines what consumers do. “The consciousness of a consumer is like a government spokesperson who has to announce decisions they a) did not …

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