Monthly Archive for: ‘March, 2019’

Window

Creating ‘theatre’ in your store display

Brian Walker Great “Fit” retailers create theatre at every opportunity, unfit retailers have the same old windows and displays with the same old stock sitting there and hoping to change the results. Theatre attracts interest , interest creates foot traffic and foot traffic converted  is sales. Retailing can be tough, changing customer habits largely fuelled by technology, discerning customers with …

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Ashim D Silva 89336 Unsplash

The space race: How to design your shop floor to build loyalty

Brian Walker My target audience is anyone who finds the world interesting and human behaviour fascinating, terrible, inspiring, funny, and occasionally, mysterious. – Amy Bloom How do great and “fit” business models grow their offer in this and the future marketplace? The retail ecosystem where the physical format reasserts itself as the embodiment of the brand? One developing area is …

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