Monthly Archive for: ‘October, 2017’

Rdg Understanding Millenial Consumer

How well do you understand your millennial consumer?

We have recently conducted research, with our global partners, Ebeltoft Group, into the shopping behaviours of Australian millennials. For a few years, we have seen many retailers struggle to connect with millennials for a number of reasons. Many have found themselves distracted and left confused by millennial myths floating around the industry, about this supposedly ‘indecisive’ and ‘un-loyal’ market. Others …

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Rdg Customer Care To Least Trained Staff

Should you leave customer care to the least trained staff?

The golden rule for every business man is this: “Put yourself in your customer’s place.” – Orison Swett Marden​ I know, I get it, it’s November and we need to get staff on board for our Christmas period, not too early and certainly as inexpensively as possible. ​ For so many retail businesses, the Christmas trading period is the most …

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