Consumer & Retail Insights
The journey to being ‘Fit for Business’ starts with truly understanding your customers
Everyone will agree that you can’t be in the retail business without your customers. Interestingly, over the years, we realised our clients were often missing an intimate knowledge of the very people they exist for.
Our strategic insights provide clients with an actionable segmentation model that not only tells them who their customers really are, but also how and why they really connect and disconnect with certain brands and services.
Retail Insights Services
- Consumer profiling
- Customer research
- Brand and advertising tracking
- Strategic brand positioning
- Customer experience development
- Customer connection checks / mystery shopping
- Australian consumer studies
- Global consumer studies, global best practice and benchmarking (in conjunction with our global Ebeltoft Group partners)
- Executive Interviewing
- Market insights and industry reports
Insights services are provided by Retail Doctor Group’s consumer insights and strategic branding subsidiary, RDG Insights.
RDG Insights Approach
RDG Insights approaches combine neuro-science and psychology to tap into the sub-conscious minds of consumers and tell you what consumers can’t tell you themselves. They reveal who your ideal target market are and how to maximise impact with them, based on an intimate understanding of their personality types and drivers.
This proprietary approach allows us to predict:
- The store experiences that will work
- Your consumers’ real path to purchase
- The retail /media channels your consumers inhabit
- How your consumers view you versus your competitors
- Packaging that resonates