Limbic is the missing link between understanding the real drivers of consumer behaviours, strategic branding and operational implications at the point of sale.

With the proprietary Limbic^® methodology, we are able to offer to our clients a model for motives and decision-making which is unique worldwide both in its scientific foundations as well as in its practicality for the marketing practice.

 

Limbic opens up the following possibilities:

• fascinating insights into conscious and subconscious motive structures of consumers and shoppers
• a neuropsychological target group segmentation including age-, gender- and culture-specific differences in the human brain
• clear and understandable brand positioning
• the implementation of brand positioning down to the last detail (packaging, communication, service, POS and channel mix)

Limbic® is based on an approach which links the latest findings in brain research with psychology, evolutionary biology, sociology and empirical consumer research. Today, more and more manufacturers of consumer goods, retail companies as well as banks and service providers are seeking consulting using Limbic®.

In addition, we successfully specialize in assisting our globally operating clients in tairored statagies for entering the Australasian marketplace, based on genuine consumer, shopper and marketplace insights, our extensive industry experience and finally our expertise in implementing strategy.