Connecting with customers has always been a crucial factor in any retail business.In the past this was limited to the owner of the corner store knowing their customers on a first name basis and the local cafe remembering your coffee order each morning. Today, customer connectivity has become much more complicated and there are many new technologies and channels of communication to participate in.

The world of social media and customer connectivity can be daunting but when you begin to understand the benefits it can bring your business, it can be very profitable and a lot of fun.As retailers we should acknowledge the plethora of new technologies available and embrace those which are most relevant to our businesses.

Google, Facebook, Twitter, LinkedIn, Skype, YouTube as well as the numerous blog sites and discussion boards out there are very powerful tools and when used effectively can assist in building strong global business networks. Click to download

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