Tom O'Toole - The 'Baker from Beechworth'

Tom O’Toole is the charismatic and inspirational ‘Baker from Beechworth’.  From a poorly performing regional bakery, O’Toole has built his business into one of Australia’s greatest success stories.

In his presentation, Tom O'Toole shares his story with the audience, telling how he took a bakery in a small dying isolated country town with a population of 3,000 people to a thriving business.  From a staff of two and an annual turnover of $100,000, O’Toole now employs 70 full and part timers in his Beechworth Bakery and has an annual turnover in excess of $4 million. The bakery's success has been attributed the revival of an entire community. Tom now has 6 bakeries in Regional Victoria with a combined annual turnover of over $12 million, employing 250 staff. His bakeries serve well over 1,000,000 customers per year.

View a preview video of Tom O'Toole by clicking here.

Robbie Robertson - Managing Director, E2 Experiential Environments

Robbie Robertson (MBA,AGSM Sydney) is a highly skilled project developer and brand strategist. With a background in urban planning and design, his proven ability to think outside-the-box and dream up immersive brand experiences is what consistently sets him apart from his contemporaries.

Expert in creating experiential environments that deliver tangible business solutions Robbie Robertson has delivered work for brands including; Barclays, Coca Cola, BBC, Qantas, British Airways, T-Mobile, Samsung and Sony over his career.

Robbie will discuss the importance of the in-store experience in motivating customers to connect with your retail offer.

Mark Fletcher - Director, Shopworks Science

Mark is a highly skilled and experienced qualitative/quantitative researcher and analyst with particular expertise in applying customer based insights to drive increased sales and profits. 

Mark will provide insights into the increasing fragmentation of retail channels and demonstrate a simple approach to identifying potential innovations in the ways in which they service their current and future customers and establish a competitive advantage.

Brian Walker - Managing Director, The Retail Doctor Group

Brian Walker is Founder and Managing Director of Australasia's leading retail consulting firm. The Retail Doctor specialises in the implementation of retail strategy to increase sales, productivity and profitability.

Brian will be master of ceremonies at this event and will host a question and answer session as well as provide closing remarks and some key tips to how to connect with your all important customer.

Registration/Breakfast

Mark Fletcher, Shopworks Science

Robbie Robertson, E2 Experiential Environments

Tom O'Toole, Beechworth Bakery

Brian Walker, The Retail Doctor

E2 is an experiential design consultancy that delivers tangible business solutions.  That’s the official line and sums it up, but essentially we are a group of passionate, enthusiastic people with a strategic approach that creates real returns on your spatial assets, physical and virtual.

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results.

With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

From Tom O’Toole, founder of the famous Beechworth Bakery comes a very dynamic and powerful new DVD training package called BREAD—Business Secrets of the Beechworth Bakery.

Tom O’Toole has a front door and is willing to share his 35 years in business with you! He has been featured extensively in the media including the ‘Today’ show, ‘Business Sunday’ program, ‘Today Tonight’ and many, many radio interviews and print publications. His regional bakeries serve well over 1 million customers a year.