Case Study

  

Denim Enterprises / G-star

Fashion
The Brief
To diagnose and implement a fully tailored retail operation framework for G-Star Australia that underpins all aspects of the company expansion into the Australasian retail marketplace.
Deliverables
The Retail Doctor conducted a “Fit for Business” ™ diagnostic program within the Denim Enterprises business identifying existing retail practices against company strategic intent. Working closely with the business owners The Retail Doctor developed and delivered a retail framework including operational growth plans, support resource structure, merchandise planning, customer research methodology, point of difference positioning and a full retail operational framework. This included G-Star retail operations manuals, training programs, HR system, and locational planning to provide the company growth, performance culture and financial platform for future retail expansion in the Australasian market.
Outcomes
G-Star Australia has a complete retail planning strategy supported with a Retail Operational platform. The business is now able to consistently replicate its operating model, coupled with a sound positioning and customer positioning strategy supported by a fully tailored retail operational framework.
Client Value

The Denim Enterprise Group has been working, with The Retail Doctor Pty Ltd with principal focus on the G-Star brand. The Retail Doctor has worked with us in many areas of our strategic and operational delivery through both the ‘Fit for Business’ and ‘Fit for Growth’ programmes ensuring that we have a leading, differentiated position in the retail marketplace underpinned with consistent and replicable retail operations delivery.

Having a retail operations specialist who is able to add considerable value in so many aspects of our business is invaluable as we continue to build our retail presence. The Retail Doctor is a ‘how to’ business whose diagnostic process produces strong, profitable and relevant solutions that are directly implement able. This ensures that our business is growing enhanced capability both now and into the future.

The Retail Doctor is a business that delivers solutions that are about action, creating value and sustainability. We are certainly fitter than when we started and look forward to the next phase of working with The Retail Doctor.

Nick Hirons
Director
Demin Enterprises
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